A full-service SEO and web design engagement for a senior care marketing startup — building a scalable template system and search-optimized service area pages across 12 regional clients.
Grow Tulsa Senior Care Marketing is a startup agency focused exclusively on helping regional senior care providers compete online. The challenge was twofold: each client needed a professional, fully responsive WordPress site that reflected their local brand, and every site needed to rank in competitive local search results where large national chains dominate.
My work centered on two primary areas. First, I designed and built a reusable Divi template system that allowed new client sites to launch 30% faster than building from scratch while still feeling custom and local. Second, I developed a systematic approach to service and service area page creation — researching local keywords, writing SEO-optimized content, and structuring pages to signal geographic relevance to Google.
A key differentiator of this engagement was the integration of AI tools — Claude AI, ChatGPT, and Gemini — directly into the content and SEO workflow. This allowed me to produce high-quality, locally relevant content at scale without sacrificing accuracy or brand voice, cutting content creation time by approximately 50% across the portfolio.
Start with a full technical audit — identifying crawl errors, keyword gaps, on-page issues, and competitor positioning. This becomes the strategic roadmap for every client.
Design custom Divi layouts that match each client's local brand — mobile-first, fast-loading, and structured for conversion. Reusable templates keep delivery times tight.
Create service and service area pages with AI-assisted workflows — locally relevant, keyword-optimized content with proper schema, metadata, and internal linking structure.
Run PageSpeed and Core Web Vitals optimization, monitor rankings monthly, and refine content strategy based on Search Console data and traffic trends.
A selection of three active client sites — each built on WordPress with Divi, optimized for local search, and maintained for performance and uptime.
Regional senior care provider serving the Chattanooga, TN metro area. Built a full WordPress/Divi site with location-specific service area pages targeting Chattanooga and surrounding counties, optimized for local search visibility against national competitors.
Established in-home care provider serving Seattle and the greater Puget Sound region. Redesigned service page architecture and launched targeted service area pages for Kenmore, Bothell, and surrounding communities to capture hyperlocal search traffic.
Established home health care agency serving Essex County, NJ. Conducted a full SEO audit, remediated technical issues, and created service pages targeting Bloomfield and surrounding Essex County communities — improving domain authority and local keyword rankings.
Every client site in this portfolio was purpose-built to rank in competitive local markets where national senior care chains spend heavily on advertising. By combining a systematic SEO approach with fast, accessible WordPress builds, we were able to level the playing field for smaller regional providers.
The AI-augmented content workflow was especially impactful — allowing for the rapid creation of locally relevant service area pages at a scale that would be cost-prohibitive with traditional copywriting alone, while maintaining the quality and specificity that local search algorithms reward.
Ongoing performance monitoring through Google Search Console and Analytics ensures that each client's rankings are tracked, content gaps are identified early, and the strategy evolves with algorithm changes.
Whether you're in senior care or another industry, I apply the same systematic approach to SEO, design, and performance. Let's talk about your project.